$627.93
Average 2025 winter-holiday spending planned for gifts for family and friends.
National Retail Federation, 2025 Winter Holiday Consumer Survey, October 16, 2025Consumer reference
Gift Giving Statistics: U.S. Spending and Shopper Trends
Current consumer research for the occasions people most often celebrate with a thoughtful gift.
Last updated September 2, 2026. Each figure links to its original survey release.
At a glance
Gift buying extends far beyond one holiday. The figures below show how strongly Americans continue to spend on the people and moments they want to recognize, from winter celebrations to Mother's Day, Father's Day, Valentine's Day, and Easter.
42%
Of 2025 winter-holiday shoppers planned to start browsing or buying before November.
National Retail Federation, 2025 Winter Holiday Consumer Survey, October 16, 2025$29.1B
Expected U.S. Valentine's Day spending in 2026.
National Retail Federation, 2026 Valentine's Day Consumer Survey, January 27, 2026$199.78
Average amount shoppers planned to spend for Valentine's Day in 2026.
National Retail Federation, 2026 Valentine's Day Consumer Survey, January 27, 2026$38B
Expected U.S. Mother's Day spending in 2026.
National Retail Federation, 2026 Mother's Day Consumer Survey, April 21, 202646%
Of 2026 Mother's Day shoppers said finding something unique or different mattered most.
National Retail Federation, 2026 Mother's Day Consumer Survey, April 21, 2026$27.9B
Expected U.S. Father's Day spending in 2026.
National Retail Federation, 2026 Father's Day Consumer Survey, June 10, 202677%
Of consumers planned to celebrate Father's Day in 2026.
National Retail Federation, 2026 Father's Day Consumer Survey, June 10, 2026$24.9B
Expected U.S. Easter spending in 2026.
National Retail Federation, 2026 Easter Consumer Survey, March 24, 2026$195.59
Average amount shoppers planned to spend for Easter in 2026.
National Retail Federation, 2026 Easter Consumer Survey, March 24, 2026Sources and methodology
How to use these numbers
This page summarizes consumer spending surveys published by the National Retail Federation with Prosper Insights & Analytics. Totals and averages reflect what surveyed consumers said they expected to spend for the named occasion, not sales results for Custom Couture or any other individual business.
The source links beside each statistic lead to the original release. Figures are kept with the survey year so the context remains clear as new research becomes available.
Suggested citation
Custom Couture. Gift Giving Statistics: U.S. Spending and Shopper Trends. Updated September 2, 2026. https://customcouture77.com/gift-giving-statistics
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